Project Overview
A multi-channel campaign for Swish Fibre, promoting their new gamer-focused broadband package, 'The Gamer One'.
Spanning DM, email and social, to appeal to the target audience a pixel motif was used throughout to mimic a retro aesthetic whilst spherical 'molecules' from the company logo integrate the familiar 3D graphics of the modern era. Contrasting navy and vibrant hues taken from the brand palette allude to the RGB lighting that often illuminates the community's technology.
All collateral for the campaign was produced in Illustrator with images sourced from Pexels and Shutterstock.
A4 Folded Leaflet DM
The final printed mailer, promoting the perks of the package and a time-limited offer. Though primarily targeting gamers, subtle mention of the summer sale entices a wider audience as a secondary objective.
Planning
Initially die-cut forms were proposed to attract the gamer demographic however due to print lead times and cost, a traditional A4 folded leaflet was chosen to move forward. With the format confirmed, visuals and copy were composed by sketch before translating to digital.
Social Carousel
A series of social posts created in Illustrator, promoting the features of The Gamer One.
Email
Header banner and image assets were produced and optimised for email, with a mockup design created to guide production by the CRM Specialist.
