Project Overview
A promotional campaign for a series of AI-focused webinars aiming to boost awareness and alleviate concerns over the technology, and encourage applications for the Graduate Programme.
Assuming the previously utilised 'Tech Unboxed' banner, the landing page and associated collateral required a combination of recognisable elements for continuity, and a fresh visual language to distinguish the series from the last. A sleek, futuristic aesthetic was leveraged, with 3D glass iconography and confident photography, to appeal to a younger audience.
Garnering over 600 registrations and over 200 attendees across the three webinars, this Tech Unboxed series proved the most successful thus far.
Key visuals were produced in Photoshop and combined with 3D glass elements from Blender, before compositing in Figma for the WebDev Team.
Final Phase 1 Landing Page
The final landing page for the promotional phase of the campaign, optimised for desktop and mobile. View the live page here.
Phase 1 Versions
Progression of the Phase 1 landing page design in Figma, including switching out the hero model for a more confident pose, introduction of a gradient overlay to aid text legibility, and featuring speaker profiles to make each webinar more personable.
Social Posts
A variety of social posts were produced across both phases of the campaign, on paid and organic channels. To test reception amongst a youthful audience, this included a traditional carousel format, a digital notes app checklist, and a playful handwritten to-do list, all produced in Illustrator and Photoshop.
Final Phase 2 Landing Page
The final landing page for the application phase of the campaign, optimised for desktop and mobile. View the live page here.
Phase 2 Versions
Progression of the Phase 2 landing page design in Figma, including experimentation with how the hero banner might differ from Phase 1, addition of subtle background patterns to boost page flow, and repetition of the hero model to tell the story of career transition.
Behind the Scenes
A breakdown of the glass iconography production in Blender, from base model to applying texture and lighting.
