Project Overview
Regular static and animated socials have been produced for Swish Fibre and FDM, across Instagram, LinkedIn, TikTok, Facebook and Twitter.
FDM
Promoting their tech consultancy services, posts have been produced to align with old and new brand guidelines, with themes ranging from annual reviews to national holidays.
Initially designed in Illustrator, creative was then exported as required to After Effects for animation, with formats aligned to the target platform.
Static Social Posts
Demonstrating the evolution of each design from left to right, phrasing was carefully chosen to be celebratory without religious reference. Whilst the old brand style referenced the aptly festive star from the company logo, the recent designs use gradient icons to provide depth, with the snow of the globe animated to continuously fall.
Social Carousel Posts
Mimicking the trend of Spotify Wrapped, FDM released their own annual statistics for 2023 and 2024. Uniquely posted either side of a rebrand, the former attempts to align with Spotify's art direction, using soft gradients and pixelated shapes, whilst the latter boasts its new identity, utilising gradient icons to reflect and reinforce the copy.
Swish Fibre
Promoting full fibre broadband and adapting to evolving brand guidelines, whilst maintaining a recognisable overarching style, themes range from product launches and sales to events and national holidays.
Initially designed in Illustrator, creative was then exported directly or imported to After Effects for animation, with formats aligned to the target platform.
Animated Social Posts
A selection of animated socials created in Illustrator, After Effects and Cinema 4D.
Storyboard
Prior to animation, each post is sketched out scene-by-scene, detailing proposed visuals, copy and motion.
Static Social Posts
A selection of static socials created in Illustrator.
Social Carousel Post
A series of social posts created in Illustrator, promoting Swish download speeds versus the UK average for upcoming video games. Custom icons were created for each title, with stats assuming a 'health bar' aesthetic to appeal to the target audience.
