Project Overview
A global rebrand was rolled out as part of the in-house Creative Team for tech consultancy FDM, marking their first in over 20 years.
Initial guidelines were developed by agency The Clearing, before being passed on to manipulate and optimise for launch. This included developing an animated treatment for the new logo, teasing the reveal through a series of internal animations, and producing a shifting 'bento box' to showcase the brand's new values and aesthetic. Accompanying this, existing collateral across the business required transformation across the board on a recurring basis, post-launch.
Development primarily used Adobe Creative Cloud, with other templates and documentation produced in MS Word and PowerPoint.
Final 'Bento Box' Animation
The final animation presents six distinct themes as the windows shift position around the central logo. Each segment contains its own micro-animations revealing the colour palette, fonts, icons, image treatment and more, with assets crafted in Illustrator and Photoshop, before animating in After Effects.
Storyboard and Ideation
Initial ideas were noted in mindmap form and translated to a sketched out sequence, detailing proposed visuals, layout and motion prior to animation.
Digital Storyboard
Each of the six themes of the animation were drafted in Illustrator to gauge composition, hint at motion and explore how the content would sit together.
Animatic
To ensure the sliding windows of the 'bento box' would seamlessly loop and transition, a primary animation test was conducted in After Effects.
Animated Logo
A series of animation tests, produced in After Effects for the new FDM logo's animated treatment, culminating with the chosen outcome.
Animated Logo Storyboard
Prior to animation, ideas are sketched out detailing proposed visuals and motion.
Launch Hype Animations
A series of animations released across FDM's global offices to build excitement among staff for the rebrand launch event. Produced in After Effects.
Documents and Templates
Key documents were rebranded to align with the new guidelines, including whitepapers, reports, guides and business cards, whilst fresh templates for client-facing decks, letterheads and policy docs were produced and regionalised for company-wide use.
